Image: dennizn (Shutterstock) With Amazon Prime Day turning up June 21-22, the company has an invest $10, get $10 promo if you make a purchases from a list of small organization owners that consists of minorities and military veterans. Naturally, Amazon gain from this too, as you will require a Prime membership to claim the $10. Is Amazon helping little businesses?While the promotion will unquestionably toss a couple of dollars to deserving services, one cant assist however raise a bemused eyebrow at Amazons marketing. The company is anticipated to take in over 50% of all e-commerce retail earnings by the end of the year, an overall nearly 6 times that of their next closest competitor– a little mom-and-pop store known as Walmart. At the exact same time, Amazon has dealt with reaction for how that marketplace dominance has actually been accomplished, as critics state that the company unjustly exploits its massive scale to routinely target and crush the exact same small company owners that it now declares to champion. This isnt all that unexpected, I think, as Amazons marketing isnt precisely known for having much subtlety, either.On the other hand? 10 dollars is ten bucks if youre currently a Prime member planning to go shopping during Prime Day, so you may also claim the extra savings and support a small company. Additionally, you can still become part of Prime Day without being a member (this Lifehacker post has those information). G/O Media may get a commissionHow to get the $10 Amazon creditThe offer is pretty straightforward. First of all, you need to be a Prime member if youre not already (you can register here). Then head over to this page and spend a minimum of $10 on products from a list of small companies, June 7-20 (timely reminder: June 20 is Fathers Day). The products run the range from homemade items to electronics, and you can discover small companies based on the kind of product they produce, their region, and identity.After youve purchased, Amazon will send you an e-mail verifying the $10 credit, which you will be able to utilize just throughout Prime sale dates of June 21-22– not before or after..