The businesss own top quality retail experience has actually been fairly limited– unsurprising, offered that it has constantly been a software application business.
Googles had a fair amount of retail area in Chelsea for a while now, however COVID-19 nearly definitely put a damper on any strategies to launch last year. Masks, hand sanitation and social distancing will be needed in the Google Store, and well clean up all spaces several times a day.
Still, Google is prioritizing safety here. Per a post:
Masks, hand sanitation and social distancing will be required in the Google Store, and well clean up all spaces numerous times a day. The variety of visitors within will be restricted to ensure our consumers feel safe during their shopping experience, and simple pickup alternatives will likewise be offered. We will continue to closely follow the assistance of the regional and nationwide authorities to adjust our health and wellness procedures as required.
This sounds to be part of a larger hardware push for the business, which has struggled of late– especially in the mobile category. Google calls the first store, “an essential next action in our hardware journey.”
Google has actually checked out storefronts for a while now. Heres a pop-up in Manhattans SoHo district that we travelled to some 4+ years back. But the businesss own top quality retail experience has actually been relatively limited– unsurprising, considered that it has actually constantly been a software business first.
This summer, nevertheless, the company is joining a growing number of tech companies that will their own retailers. The first Google Store is opening in New York Citys Chelsea area, in the previous Port Authority building that likewise houses the companys NY workplaces.
The move follows in the footsteps of Apple and Samsung– both of whom have stores close-by (Amazons got its own book shop, also, but thats further uptown near the Empire State Building).
Like the competition, the shopping experience will focus on Google hardware items first– that indicates things like Pixel phones and numerous Nest home gadgets. Googles product offerings are still relatively minimal compared to the similarity Apple and Samsung, though the current closing of its Fitbit acquisition need to go a ways towards using a bit more range in its brightly lit aisles.
This year is a particularly unusual time to open your first store. Googles had a fair quantity of retail space in Chelsea for a while now, however COVID-19 practically certainly deter any strategies to launch in 2015. New York City has actually been pretty quick to immunize its massive population, with 41% of grownups totally vaccinated as of previously this month.