Amazon’s Hollywood Ambitions Are Very Old-School

Amazon declares that more than 175 million of its 200 million Prime members have actually streamed something from its video service in the past year, however its hard to state whether those users would subscribe to Prime Video as a stand-alone service. Streaming consists of 26 percent of all TV time in the United States, according to analytics company Nielsen; Netflix alone inhabits 6 percent, 3 times as much as Amazon Prime. Amazon can keep pumping all that money its making from shoes into Amazon Studios and acquisitions like MGM and still come out ahead.

Unlike Netflix, streaming isnt Amazons core service. Status TV and movies are just another offering to get consumers to re-up their Prime subscriptions, which in turn gets them to purchase more things through Amazon. Amazon claims that more than 175 million of its 200 million Prime members have actually streamed something from its video service in the previous year, but its difficult to state whether those users would subscribe to Prime Video as a stand-alone service. Streaming comprises 26 percent of all TV time in the US, according to analytics business Nielsen; Netflix alone occupies 6 percent, 3 times as much as Amazon Prime. Amazon can keep pumping all that money its making from shoes into Amazon Studios and acquisitions like MGM and still come out ahead.

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